Keller Williams

Staging to Sell

When you are prepping your home for the market, you want it to appeal to as many buyers as possible. The goal with staging a home is to make it appeal to 80% of buyers. This is accomplished by using on-trend, neutral furniture and accessories that are arranged to show off the house’s architectural details.

Staging can be for vacant homes as well as owner occupied homes.

For vacant homes the Real Estate Staging Association (RESA) says 90% of buyers cannot envision a home without furniture. When furniture and accessories are added, the buyers can see how the space would be filled and could imagine how their own furniture would fit.

For owner occupied homes, having a stager assist with placement of furniture and accessories plus suggestions on decluttering and depersonalizing can radically change a home’s appearance.

In the Twin Cities market in 2015, approximately 20% of homes available are new. Home owners of existing homes need to level the playing field against new homes by increasing the condition of their home. Painting a home with fresh paint in an on-trend color is one of the best things home owners can do. New carpet is also critical to buyers to have a new, fresh feel. Painting and carpeting are two of the best things to remove household odors that can be a turnoff to buyers.

One example shown is a kitchen remodel that had a tired 80’s oak kitchen with a drop ceiling. This home had been on the market for one year. Showhomes removed the drop ceiling, removed cabinets that blocked the view, painted and added new cabinet hardware. After the update, the house got a purchase offer in 23 days!

Showhomes Minneapolis is a Home Staging company and General Contractor. Their goal is polishing and prepping homes for the market to sell homes faster. They have furniture and accessories to stage homes, and their stagers do home makeovers to get homes ready for real estate pictures. With their General Contractor Division, they do interior and exterior painting, carpeting, flooring, handyman work, kitchen and bathroom remodels.

Contact Showhomes Minneapolis:
952-818-5055
kgaller@showhomes.com
www.facebook.com/ShowhomesMinneapolis
General Contract License: #BC697411