In the past, real estate agents selling a home would simply put a sign in the yard, list the home on the MLS, and wait for a buyer to come along. That may have worked ten years ago, but today,in our ever-changing world of digital marketing,it’s not enough. In order to get the best possible asking price, your home needs to be effectively, actively and aggressively marketed online.
The Garatoni Group has recently achieved the status of Certified Real Estate Digital Marketer (REDM). This is an intensive process that equips agents with a fundamental understanding of the latest online marketing skills and techniques.
Here’s what this means for our clients:
- Online Marketing Expertise. We understand the core principles of effective marketing and how to apply them across various online marketing and advertising platforms. That means no matter what kind of marketing we put together for your home, you can rest assured knowing it was put together with a thorough understanding of what makes marketing effective.
- An Expertly Designed Property Marketing Plan. We will market your home with a two phase approach.Phase One includes a “pre-launch”campaign to create buzz around your home. Then, when the property is ready, the “launch” campaign begins, which includes announcing that the property is for sale and giving your property massive online exposure.
- Facebook Advertising.We know how to reach potential buyers on Facebook.We target the homebuyers in your area most likely to be interested in your home and run ads designed to spark interest.
- SEO Optimization and Best Practices. Search engine optimization (SEO) refers to the techniques and best practices that make a website or webpage easier to find online, therefor increasing the amount of traffic the page or site receives from search engines. We have been trained in these best practices and know how to make sure buyers are able to find your home.
When you work with The Garatoni Group, you can rest assured knowing we have the latest skills to reach buyers on multiple platforms and win the best possible price for your home!